This bag of chips is clearly advertised to those who stay up late at night and are in need of a snack. The words "All Nighter" makes it seem OK to stay up all night and snack on a bag of chips. However, in an article by the BBC, researchers have shown that the lack of sleep may contribute to obesity. Also, a research done by the American Journal of Clinical Nutrition showed that eating snack foods at night resulted in weight gain.
Have this kind of advertisement been effective? Looking back at my own experiences, I would have to say yes. The number of times where my friends and I opt to eat healthy after a late night adventure is exactly zero.
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